These better-informed customers are changing the role of salespeople in companies. These customers’ expectations are higher, and companies are having to change their approach to meet those expectations. Just as eCommerce sites offer special deals, brick-and-mortar retailers can offer the same in a convenient way—through shoppers’ mobile devices.

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One major challenge for traditional retailers is the need to invest in technology to compete with the convenience and efficiency of online shopping. For example, many retailers are now offering online ordering with in-store pickup, as well as mobile apps that allow customers to easily shop and make purchases from their smartphones. When choosing a physical store, you would likely choose one that’s based in a location that would attract potential customers — it’s no different when choosing an ecommerce website. However, this means you’ll need to put in the work of researching the best platforms and marketplace and assessing your business priorities. Don’t worry if you don’t have the technical expertise to build a website from scratch — many ecommerce platforms allow you to create a beautiful online store without writing a single line of code. With SaaS platforms like BigCommerce, you’ll have all the tools you need to design your online storefront, upload your product catalog and successfully market your brand.

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As the e-commerce landscape continues to evolve, businesses must navigate the challenges while capitalizing on the vast opportunities presented by this digital revolution. By embracing technology, prioritizing customer experience, and embracing innovation, retailers can thrive in the ever-changing world of e-commerce. Ecommerce (aka electronic commerce) is the buying and selling of products or services on the internet. But online selling isn’t just limited to buying a product on your laptop. Ecommerce encompasses a wide variety of data, systems and tools for online retailers and customers, including mobile shopping and online payment encryption. Taking into account consumer habits and the opportunities the internet brings, secure online payment options make peoples’ lives easier.

Significance and Potential of a Well-developed E-commerce Website for Online Shopping

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Make it a priority to ensure your system does not accept weak passwords. Take care of providing support for 2FA, 2FU, or OTP authentications, and secure your system with a firewall. This is measure is due to the inactivity on a browser and protects your customers in case they left their account open on public computers. It’s worth considering investing in the pen testing strategies to outline and oust any weaknesses.

Explore what’s happening with ecommerce, returned products, and what that all means for your store and customers. Deciding to include online shopping can only set your retail business up for exponential growth. Then put in marketing efforts to reach your target customers around the world.


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Last year we saw 24-hour supermarket shopping slump, with many supermarkets stopping around-the-clock opening hours in stores. Continue reading how Shopkick has helped our brick-and-mortar retail partners compete with online retailers, or contact us to learn more about engaging your customers in-store.